Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search

Authors :: Mark Jeffery Lisa Egli Andy Gieraltowski Jessica Lambert Jason Miller Liz Neely Rakesh Sharma     |     SALES & MARKETING

Harvard Case Study Description


Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing...

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