Netflix Leading with Data: The Emergence of Data-Driven Video

Authors :: Russell Walker Mark Jeffery Linus So Sripad Sriram Jon Nathanson Joao Ferreira Julia Feldmeier     |     STRATEGY & EXECUTION

Harvard Case Study Description

By 2009 Netflix had all but trounced its traditional bricks-and-mortar competitors in the video rental industry. Since its founding in the late 1990s,...


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