McDonald's (in 2013): How to Win (Again)?

Authors :: Marne L. Arthaud-Day Frank T. Rothaermel Justin Collins     |     STRATEGY & EXECUTION

Harvard Case Study Description

Don Thompson became CEO of McDonald's in July of 2012. McDonald's total shareholder fell from 34.7% in 2011 to -10.75% from 2011 to 2012. Thompson is...


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