Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A)

Authors :: Adam Brandenburger Maryellen Costello Julia Kou     |     STRATEGY & EXECUTION

Harvard Case Study Description

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected...


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