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Applying Boston Consulting Matrix, Core competency
theory, Ge Matrix, McKinsey Matrix, Portfolio Analysis of Airlines
The aim of a
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1) Analyze Singapore Airlines current business portfolio and
decide which SBU's should receive more or less investment, and
2) Develop growth strategies for Singapore Airlines and adding new products and
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3) Decide which businesses or products should no longer be
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Term Papers
Strengths and Weaknesses are internal value creating (or
destroying) factors such as assets, skills or resources a company has at its
disposal relatively to its competitors. They can be measured using internal
assessments or external benchmarking.
What are the strengths and weakness of
Airlines , how it
can overcome the weaknesses and build upon the strengths.
Opportunities and Threats are external value creating (or
destroying) factors a company cannot control, but emerge from either the
competitive dynamics of the industry/market or from demographic, economic,
political, technical, social, legal or cultural factors.
What are the available opportunities and threats to
Airlines . How come the company can build a culture where it will be best
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What are the political factors influencing the future of
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Economic indicators influencing the growth of
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Social and cultural factors influencing the consumer
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Technological challenges faced by Airlines .
Porter’s Five Forces model and
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The Competitive Forces analysis is made by the
identification of 5 fundamental competitive forces regarding to Airlines :
The entry of competitors of Singapore
Airlines in the relative
market (how easy or difficult is it for new entrants to start to compete,
which barriers do exist)
The threat from substitutes to Airlines , How Singapore
Airlines
Can Prepare Itself from future challenges. (How easy can our product or
service is substituted, especially cheaper)
The bargaining power of buyers or customers of Singapore
Airlines
(how strong is the position of buyers, can they work together to order large
volumes)
The bargaining power of suppliers or vendors of Singapore
Airlines
(how strong is the position of sellers, are there many or only few potential
suppliers, is there a monopoly)
The rivalry among the existing players or competition
level to Singapore Airlines (is there a strong competition between the existing
players, is one player very dominant or all all equal in strength/size)
The sixth factor could be added: government and how its
policies influence Airlines .
Writing custom term papers, essays,
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Custom Term Papers, PowerPoint presentation on Singapore
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and 3C's model Ohmae
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and Value Stream Mapping
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