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The aim of a portfolio analysis of
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1) Analyze Southwest Airlines current business portfolio and
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Term Papers
Strengths and Weaknesses are internal value creating (or
destroying) factors such as assets, skills or resources a company has at its
disposal relatively to its competitors. They can be measured using internal
assessments or external benchmarking.
What are the strengths and weakness of Southwest Airlines, how it
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Opportunities and Threats are external value creating (or
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competitive dynamics of the industry/market or from demographic, economic,
political, technical, social, legal or cultural factors.
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The Competitive Forces analysis is made by the
identification of 5 fundamental competitive forces regarding to Southwest Airlines:
The entry of competitors of Southwest Airlines in the relative
market (how easy or difficult is it for new entrants to start to compete,
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The threat from substitutes to Southwest Airlines, How Southwest Airlines
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The bargaining power of buyers or customers of Southwest Airlines
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The bargaining power of suppliers or vendors of Southwest Airlines
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players, is one player very dominant or all all equal in strength/size)
The sixth factor could be added: government and how its
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