Supply chain: Life cycle processes supporting physical, information, financial, and knowledge flows for moving products and services from suppliers to end-users.Supply chain: Life cycle processes supporting physical, information, financial, and knowledge flows for moving products and services from suppliers to end-users.
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Retailing and Product Management Custom Term Papers, Research Papers, Case Studies & Essays

Product management in a retail business
Introduction
A product defined Retail product sectors
The role of product management in retailing
The strategic role of product management
The strategic role of the product range
The scope of retail product management
Retail product management: an evolving discipline

The decision-makers in retail product management Introduction Centralised retail buying organisations Decentralised buying Buying organisation managerial roles Desirable attributes in buying and merchandising personnel Additional buying decision-makers The retail buying process: a traditional view Buying committees Limitations of the traditional buying process models Buying groups Consumer-led approaches to retail product management Summary Review questions Discussion questions References and further reading 19

3 Category management Introduction Efficient consumer response (ECR) Category management The category management process Category management as an organisational concept Drawbacks of category management Review questions Discussion questions References and further reading 41

4 Selecting products Introduction Identification of product need New product development Product category life-cycles The influence of consumer trends on the retail offer Tracking product/ market trends The product selection process Product selection criteria Summary Review questions Discussion questions References and further reading 57

Retailing Case Studies
Holmbridge and Lockfield Post Offices
Associated Independent Stores
Sagit-Unilever
Marks & Spencer and Dewhirst
Quick response in fashion retailing: Benetton and Oasis
Muji

Supplier evaluation and monitoring Retail-supplier relationship development The interaction approach Stages of development in retailer-supplier relationships Supply chain management Summary Review questions Discussion questions References and further reading 83

6 Product quantity decisions Introduction Stock control Stock management for staple items Service level Sales forecasting Sales-based ordering Supplier-managed inventory Promotional product planning Summary Review questions Discussion questions References and further reading 94

7 Product range management Introduction The product range The merchandise budget plan The assortment plan (model stock list) Concessions Summary Exercises Review questions Discussion questions References and further reading 111

8 Profitable product management Introduction Setting retail prices The broader picture Measuring product profitability Negotiation The impact of mark-downs Legal issues

9 Allocating space to products Introduction The objectives of space allocation Measuring retail performance in relation to space The value of retail space Allocating space on the basis of sales Space elasticity Allocating space according to product profitability Practical and customer considerations Space allocation systems Store grading Summary Review questions Discussion questions References and further reading 139

10 Store design Introduction The interior decoration of a store Materials Atmospherics Lighting Signage Store design and the corporate image The exterior design Location Store image The retail brand Lifestyle retailing Planning retail designs Flagship stores The strategic role of store design Summary Review questions Discussion questions References and further reading 155

11 Visual merchandising Introduction Visual merchandising The scope of visual merchandising Fixtures and fittings Product presentation Store layout

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